POSTING TYPE: TOCs

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Marketing Management in International Contexts

A review of articles in the Journal of Global Scholars of Marketing Science (JGSMS) special issue on Marketing Management in International Contexts
—Carlos Omar Trejo-Pech & Sharon Thach [Publisher] [Google Scholar]

Millennial and generation Z digital marketing communication and advertising effectiveness: A qualitative exploration
—Alison Munsch [Publisher] [Google Scholar]

Born digital: Is there going to be a new culture of digital natives?
—Tomáš Kincl & P. Štrach [Publisher] [Google Scholar]

Benchmarking digital education programs on social entrepreneurship: what a digital program on social entrepreneurship can learn from other digital social entrepreneurship programs
—Erskin Blunck , E. Fetzer & J. M. Tilley [Publisher] [Google Scholar]

Thermal comfort – an intercultural comparison
—Iris Ramme & Tom Gillpatrick [Publisher] [Google Scholar]

Regular Papers

A geo-cultural approach to the purchase decision of counterfeit luxury brands in China
—Jooho Kim & Sung-Joon Yoon [Publisher] [Google Scholar]

The effect of customer participation in service industry on encounter satisfaction by the development of relationship
—Jinwoo Ahn & Taeseok Rho [Publisher] [Google Scholar]