ISBM B2B Research Webinar


The Institute for the Study of Business Markets Webinar Series, 26 Feb 2021


Author: Lori Nicolini

Register for the upcoming webinars in the ISBM B2B Research Webinar Series, hosted by the Institute for the Study of Business Markets (ISBM).

We currently have two webinars planned for the start of the new year.

Our first webinar will be held on Wed, January 27 from 12:00PM-1:00PM ET, presented by Kiran Pedada. Kiran is an Assistant Professor of Marketing at the Indian School of Business (ISB). Professor Pedada focuses on two streams of research: interfirm relationships and growth, and marketing transformation for digital environments.  His presentation is titled When Does Acquiring an International Marketing Joint Venture Create Shareholder Value for an Emerging Market Firm?

Our second webinar will be held on Fri, February 26 from 12:00PM-1:00PM ET, presented by Elham Ghazimatin. Elham is an Assistant Professor of Marketing at the University of Stavanger (UiS). Professor Ghazimatin’s primary research interest is the governance of temporary organizations or so-called projects.  In her dissertation Elham studies, for example, how buyers can select and incentivize suppliers, appropriate for conditions, to minimize costs. She also considers how supplier decisions to outsource determine buyer outcomes, such as innovation. Such studies bring important and new theoretical insights while also holding important implications for practitioners. Her presentation is titled Organizing for Innovation:  B2B Projects, Task Configuration, and Outcomes.

During these 1 hour webinar, the presenter will discuss their research for about 30 minutes. Then, a discussant will spend 10-15 minutes providing feedback on the research. The remainder of the time will be open for Q&A between the attendees and the presenter.

The webinar series is to provide a webinar venue for B2B marketing doctoral students and researchers to present their research and receive valuable feedback from ISBM’s global network of renowned B2B researchers and experts. Based on interest, ISBM will offer these “webinar” opportunities once a month.

For anyone interesting in watching, but unable to attend the “live” webinar, these sessions will be recorded and available on B2B Pulse ( which is free for practitioner members of ISBM and academics who register.


Register in advance for these webinars from our website

After registering, you will receive a confirmation email containing information about joining the webinar.

Please feel free to share this invitation with other B2B researchers/scholars/colleagues.

If you have any questions regarding this program specifically please reach out to J. Andrew Petersen (, ISBM Associate Director.

For questions on other ISBM programs you may also reach out to Stefan Wuyts (, ISBM Director or Lori Nicolini (, Program Coordinator.