Summer AMA 2021


SportSIG seeks special session proposals for Summer AMA 2021 13-15 Aug 2021; SportSIG deadline 1 Feb


Author: Ashley Stadler Blank

2021 AMA Summer Academic Conference
August 13-15, 2021
Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG)

“Reimagining Sport & Sponsorship-Linked Marketing”

The Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG) of the American Marketing Association (AMA) seeks research abstracts for inclusion in a special session proposal for the 2021 AMA Summer Academic Conference.

Abstracts may be on any topic related to sport or sponsorship-linked marketing; however, research related to the session theme of “Reimagining Sport & Sponsorship-Linked Marketing” is especially encouraged.

This year’s conference theme is “Reimagining Marketing.”

The seismic shifts affecting the world — from a pandemic and climate change, to racial injustice and the spread of AI and misinformation — have caused us to reexamine our current marketing practices. Both business and societal challenges put unprecedented demand on marketing to find new ways to move forward. To that end, we seek scholars who are willing to join us in exploring the role of marketing within our new world. Rather than carrying on “business as usual,” we ask marketing scholars to meet the moment and reimagine how our discipline can better understand and contribute to the changing world. (Call for papers: 2021 AMA Summer Academic Conference)

The ways in which sport organizations tackle business and societal challenges are often very visible and garner a lot of attention in the public eye. Therefore, this special session focuses on how reimagining marketing can help sport organizations overcome the new challenges and take advantage of the new opportunities they face to improve business outcomes.

Potential topics may include (but are not limited to) the following business and societal changes:

  • Adapting during COVID-19
  • Consumption habits (e.g., Millennials, Gen Z, etc.)
  • Diversity (e.g., gender, race/ethnicity, etc.)
  • Globalization
  • Live sporting events
  • Media rights
  • Organizational mission and values
  • Regulatory changes (e.g., sports gambling, student athletes, etc.)
  • Safety and security (e.g., employees, venues, etc.)
  • Social and political activism
  • Sustainability
  • Technology

Submissions should include:

  • Title
  • Author name(s), title(s), affiliation(s), and e-mail(s)
  • Abstract (500 words max)
  • References (in alphabetical order)
  • Single spacing with 12-point Times New Roman font and 1-inch margins.

Please direct questions and submissions to Ashley Stadler Blank at

Key Dates:

Submission deadline: February 1, 2021

Notification of inclusion in the special session proposal: February 4, 2021

NOTE: If AMA accepts the special session proposal, at least one author must register and attend the conference.

SportSIG Leadership Team:

Chair: Jonathan A. Jensen, Ph.D., Assistant Professor of Sport Administration, Department of Exercise and Sport Science, University of North Carolina,

Vice Chair Conference Programming: Ashley Stadler Blank, Ph.D., Assistant Professor of Marketing, Williams College of Business, Xavier University,

Vice Chair Finance and Development: Kirk Wakefield, Ph.D., Edwin W. Streetman Professor of Retail Marketing, Hankamer School of Business, Baylor University,

Vice Chair Industry Engagement/Social Events: Lane Wakefield, Ph.D., Clinical Assistant Professor of Marketing, Hankamer School of Business, Baylor University,

About SportSIG:

The mission of SportSIG is to advance sport and sponsorship-linked marketing by fostering a community dedicated to research, teaching, and service to the field of sport marketing. SportSIG also strives to bridge academia and industry by facilitating programming in conference host cities that creates networking opportunities where academicians and industry professionals can interact and share best practices.

Follow us on Twitter @AMASportSIG.