J Promo Man

Introduction

Journal of Promotion Management, 27(2)

INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs


Promoting through Consumer Nostalgia: A Conceptual Framework and Future Research Agenda
Sudhir Rana , Sachin Kumar Raut , Sanjeev Prashar & Abu Bakar Abdul Hamid [Publisher] [Google Scholar]

Perceived Guest House Brand Value: The Influence of Web Interactivity on Brand Image and Brand Awareness
Rosemary Matikiti-Manyevere , Mornay Roberts-Lombard & Mercy Mpinganjira [Publisher] [Google Scholar]

A Sponsorship Disclosure is Not Enough? How Advertising Literacy Intervention Affects Consumer Reactions to Sponsored Influencer Posts
Chen Lou , Wenjuan Ma & Yang Feng [Publisher] [Google Scholar]

Exploring the Role of Social Media Communications in the Success of Professional Sports Leagues: An Emerging Market Perspective
Jay Trivedi , Sigma Soni & Amit Kishore [Publisher] [Google Scholar]

Toward a Psychosocial Model of Employees’ Participation in Corporate Social Responsibility. Evidence from Italian Small and Medium-Sized Enterprises
Gianvito D’Aprile & Katherine McLay [Publisher] [Google Scholar]