INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Blogging effects across supplier, retailer, and customer
—Shantanu Prasad [Publisher] [Google Scholar]

Does messaging matter? Investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group
—Cody T. Havard , Patrick Ferrucci & Timothy D. Ryan [Publisher] [Google Scholar]

Antecedents and consequences of consumer skepticism toward cause-related marketing: Gender as moderator and attitude as mediator
—Vibhas Amawate & Dr. Madhurima Deb [Publisher] [Google Scholar]

Consumer engagement in sharing brand-related information on social commerce: the roles of culture and experience
—Yaniv Gvili & Shalom Levy [Publisher] [Google Scholar]

Regulatory focus and choice: The impact of control perceptions on advertising effectiveness
—Naa Amponsah Dodoo & Linwan Wu [Publisher] [Google Scholar]

Online behavioral advertising: An integrative review
—Kaan Varnali [Publisher] [Google Scholar]