J Acad Mar Sci

Introduction

Journal of the Academy of Marketing Science, 49(1)

POSTING TYPE: TOCs


https://link.springer.com/journal/11747/volumes-and-issues/49-1

Editorial

Reviewers as developmental coaches
Mark B. Houston, John Hulland [Google Scholar]

An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment
Jan-Benedict E.M. Steenkamp, Alberto Maydeu-Olivares [Google Scholar]

A strategic framework for artificial intelligence in marketing
Ming-Hui Huang, Roland T. Rust [Google Scholar]

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
Fangfang Li, Jorma Larimo, Leonidas C. Leonidou [Google Scholar]

An emerging theory of loyalty program dynamics
Jisu J. Kim, Lena Steinhoff, Robert W. Palmatier [Google Scholar]

Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity
Julie Guidry Moulard, Randle D. Raggio, Judith Anne Garretson Folse [Google Scholar]

Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial
Pierre Dubois, Paulo Albuquerque, Olivier Allais, Céline Bonnet, Patrice Bertail, Pierre Combris, Saadi Lahlou, Natalie Rigal, Bernard Ruffieux, Pierre Chandon [Google Scholar]

Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions
Anna Salonen, Harri Terho, Eva Böhm, Ari Virtanen, Risto Rajala [Google Scholar]

Correction to: Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions
Anna Salonen, Harri Terho, Eva Böhm, Ari Virtanen, Risto Rajala [Google Scholar]

Consumer dynamics: theories, methods, and emerging directions
Jonathan Z. Zhang, Chun-Wei Chang [Google Scholar]

Correction to: Consumer dynamics: theories, methods, and emerging directions
Jonathan Z. Zhang, Chun-Wei Chang [Google Scholar]

Upper echelons research in marketing
Kimberly A. Whitler, Ben Lee, Ryan Krause, Neil A. Morgan [Google Scholar]