CCT Paper Development Workshop


Virtual European Consumer Culture Theory Paper Development Workshop, 6 May 2021; Deadline 15 Feb


Author: Narek Grigorian

Call for Participation

Virtual European Consumer Culture Theory (CCT) Paper Development Workshop

6 May 2021, London, United Kingdom

With the support of the CCT Consortium and CCT PhD Network, we are pleased to announce the first instalment of the European CCT Paper Development Workshop. This workshop aims to assist young scholars from European Universities in paper development targeted to top marketing journals.

Workshop Objectives:

  1. To provide participants with a supportive and critical learning opportunity to discuss their academic papers and receive in-depth feedback and guidance from other CCT scholars.
  2. To enhance CCT students’ capacity to effectively communicate their research and assess their anticipated theoretical contribution(s) to a target audience.
  3. To refine and develop CCT-oriented academic papers in an open and constructive atmosphere and enhance the potential for future publications of CCT scholarship.
  4. To provide participants with hands-on peer-reviewing experience, essential for the publication of high quality academic work.
  5. To strengthen the existing community of CCT doctoral students, post-doctoral and early career scholars and facilitate more opportunities for research collaborations.

Target Audience:

We welcome advanced doctoral students, post-doctoral and early career scholars working in any area of CCT to apply. Given the format and objectives of this workshop, we especially encourage students currently in the process of manuscript preparation, journal submission and/ or revision stages to apply.

Workshop Format:

This one-day workshop will take place virtually via Zoom. The morning of the workshop will comprise of 10 minutes presentations from each participant following 10 minutes of questions. Audience members (including presenters) will provide written feedback for each presenter.

In the afternoon, each participant will then be assigned to breakout rooms with two experienced CCT faculty mentors to discuss in-depth feedback on the submitted manuscripts.


We invite young scholars to send their applications for participation in this workshop consisting of:

  1. Updated C.V.
  2. Letter of application (2-single-spaced pages maximum) including:
    • Participant’s research interests and reason to participate in the workshop
    • Manuscript summary (description of the research questions, theoretical background, context, methodology, anticipated theoretical contribution(s), indication of the target publication outlet)

Application Submission: Applications should be sent to as PDF attachments. The deadline for applications is 15th February 2021 (23:59 UK (GMT) time).

Notification of Acceptance: Students will be notified on the success of their applications via e-mail by 28th February 2021.

Selected participants will be invited to submit full papers by 15th April 2021. Submitted papers should not exceed 25 single-spaced pages in total, including an abstract of 250 words maximum (including 5 key-words) and references.

Key Dates:

15 January: Applications Open
15 February: Application Submission Deadline
28 February: Announcement of selected participants
15 April: Submission of full papers for selected participants

Workshop Coordinators:

Professor Fleura Bardhi: The Business School (formerly Cass)
Dr. Varala Maraj: Assistant Professor of Marketing at the University of Bath
Narek Grigorian: Doctoral Candidate in Marketing at The Business School (formerly Cass)

Confirmed Workshop Mentors:

Eric Arnould, Aalto University
Soren Askegaard, University of Southern Denmark
Fleura Bardhi, The Business School (formerly Cass)
Stefania Borghini, Bocconi University
Andreas Chatzidakis, Royal Holloway
Daniele Dalli, University of Pisa
Kristine De Valck, HEC Paris
Delphine Dion, Essec Business Schol
Giana Eckhardt, Royal Holloway
James Fitchett, University of Leicester
Guliz Ger, Bilkent University
Johanna Gollnhofer, University of St. Gallen
Christina Goulding, University of Birmingham
Katharina Husemann, Royal Holloway
Eminegul Karababa, Middle East Technical University
Finola Kerrigan, London College of Fashion, University of the Arts London
Dannie Kjeldgaard, University of Southern Denmark
Olga Kravets, Royal Holloway
Tina Lowrey, HEC Paris
Marius Luedicke, The Business School (formerly Cass)
Rebecca Mardon, Cardiff University
Laetitia Mimoun, The Business School (formerly Cass)
Jacon Ostberg, Stockholm University
Lisa Penaloza, Kedge Business School
Diego Rinallo, Kedge Business School
Thomas Robinson, The Business School (formerly Cass)
Joonas Rokka, Emlyon Business School
Rebecca Scott, Cardiff University
Lorna Stevens, University of Bath
Nil Toulouse, University of Lille
Meltem Türe, Royal Holloway
Sofia Ulver, Lund University
Henri Weijo, Aalto University
Caroline Wiertz, The Business School (formerly Cass)