Marketing for Better World
Madhu Viswanathan is the 2021 William Wilkie Marketing for Better World Award recipient
Author: Gina Anzalone
The American Marketing Association Foundation is pleased to announce that Madhu Viswanathan has been selected as the
2021 William Wilkie Marketing for Better World Award recipient!
Madhu Viswanathan is a Professor of Marketing at Loyola Marymount University. The William L. Wilkie “Marketing for a Better World” award honors marketing thinkers who have significantly contributed to our understanding and appreciation for marketing’s potential to improve our world, and from whose work notable advances have ensued–in the mold of Bill Wilkie of the University of Notre Dame. To learn more about the AMA Foundation Awards, please visit: https://www.ama.org/awards/