Howard Dissertation Award

Introduction

Yixing Chen is the 2021 John A. Howard/AMA Doctoral Dissertation Award recipient

POSTING TYPE: Awards

Author: Gina Anzalone


The American Marketing Association Foundation is pleased to announce that “Linking Marketing to Social and Economic Outcomes: The Case of Cancer Prevention and K-12 Education” by Yixing Chen as the 2021 John A. Howard/AMA Doctoral Dissertation Award recipient. Additionally, “New Frontiers in Selling: Essays Examining Sales Force Effectiveness in a Changing Environment “ paper was selected as a finalist for this year’s award. The John A Howard Award” award recognizes excellent marketing doctoral dissertations. To learn more about the AMA Foundation Awards, please visit: https://www.ama.org/awards/