J Intl Con Mar


Journal of International Consumer Marketing, 33(1)


What Language Should Be Displayed on Product Packaging? How Unconventional Lettering Influences Packaging and Product Evaluation
Udo Wagner & Alisara Rungnontarat Charinsarn [Publisher] [Google Scholar]

“Made in China” and Chinese Brand Management Across Cultures: A New Matrix Approach
Jonas Polfuß [Publisher] [Google Scholar]

The Relationships among Dimensions of Perceived Risk and the Switching Intentions of Pioneer Adopters in Japan
Mark E. Parry, Sumita Sarma & Xiaoming Yang [Publisher] [Google Scholar]

COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic
Russell J. Zwanka & Cheryl Buff [Publisher] [Google Scholar]

Inter-Country Customer-Perspective Analysis of Strategic Antecedents and Consequences for Post-Purchase Behaviour in Integrated Marketing Communications (IMC)
Vera Butkouskaya, Joan Llonch-Andreu & María-del-Carmen Alarcón-del-Amo [Publisher] [Google Scholar]

Impermanence Mindset and Market-Focused Dynamic Capability
Vane Ing Tian, Alan K. M. Au & Alan C. B Tse [Publisher] [Google Scholar]

‘The Great War’ in the Auto-Making Industry. Banal Nationalism and Symbolic Domination and Country-of-Origin Effect in Consumer Culture
Joaquim Rius-Ulldemolins [Publisher] [Google Scholar]