Intl J Adv


International Journal of Advertising, 39(8)


Advertising in China ; Guest Editors: Shaoming Zou and Lefa Teng


Understanding digital advertising and branding: an introduction to the International Journal of Advertising special issue on new developments in advertising in China
Shaoming Zou & Lefa Teng [Publisher] [Google Scholar]


Broadcasting and narrowcasting: the impact of affective and cognitive message framing on message persuasiveness
Lianne Foti, Xiajing Zhu, Yige Yuan & Lefa Teng [Publisher] [Google Scholar]

The influence of anthropomorphic communication in social media on the country-of-origin effect
Wenting Feng, Tao Wang & Wenlong Mu [Publisher] [Google Scholar]

Warmth effect in advertising: the effect of male endorsers’ warmth on brand attitude
Hongxia Zhang, Xiaoying Zheng & Xuan Zhang [Publisher] [Google Scholar]

The effect of social exclusion on persuasiveness of feelings versus reasons in advertisements: the moderating role of culture
Hongyan Jiang, Chen Li, Xiuping Li & Leida Li [Publisher] [Google Scholar]

Sales or reviews, which matters more to consumer preference and online advertising? – evidence from eye-tracking and self-reporting
Zhuomin Shi, Caiyun Zhang & Liangyu Wu [Publisher] [Google Scholar]

To gain face or not to lose face: the effect of face message frame on response to public service advertisements
Hanwei Wang, Hongyu Fu & Yuanyuan Wu [Publisher] [Google Scholar]

“Touching with heart, reasoning by truth!” The impact of brand cues on mini-film advertising effect
Tung-Ju Wu, Ting Xu, Lydia Qianqian Li & Kuo-Shu Yuan [Publisher] [Google Scholar]