INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Advertising in China ; Guest Editors: Shaoming Zou and Lefa Teng

Introduction

Understanding digital advertising and branding: an introduction to the International Journal of Advertising special issue on new developments in advertising in China
—Shaoming Zou & Lefa Teng [Publisher] [Google Scholar]

Articles

Broadcasting and narrowcasting: the impact of affective and cognitive message framing on message persuasiveness
—Lianne Foti, Xiajing Zhu, Yige Yuan & Lefa Teng [Publisher] [Google Scholar]

The influence of anthropomorphic communication in social media on the country-of-origin effect
—Wenting Feng, Tao Wang & Wenlong Mu [Publisher] [Google Scholar]

Warmth effect in advertising: the effect of male endorsers’ warmth on brand attitude
—Hongxia Zhang, Xiaoying Zheng & Xuan Zhang [Publisher] [Google Scholar]

The effect of social exclusion on persuasiveness of feelings versus reasons in advertisements: the moderating role of culture
—Hongyan Jiang, Chen Li, Xiuping Li & Leida Li [Publisher] [Google Scholar]

Sales or reviews, which matters more to consumer preference and online advertising? – evidence from eye-tracking and self-reporting
—Zhuomin Shi, Caiyun Zhang & Liangyu Wu [Publisher] [Google Scholar]

To gain face or not to lose face: the effect of face message frame on response to public service advertisements
—Hanwei Wang, Hongyu Fu & Yuanyuan Wu [Publisher] [Google Scholar]

“Touching with heart, reasoning by truth!” The impact of brand cues on mini-film advertising effect
—Tung-Ju Wu, Ting Xu, Lydia Qianqian Li & Kuo-Shu Yuan [Publisher] [Google Scholar]