INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: Revisits

Author: Michelle Kritselis

Call for Papers: Journal of International Marketing: Well-Being in a Global World

International marketing plays a central role in furthering the well-being of not only consumers around the globe but also other key stakeholders and institutions through its influence on the societal, personal, and social contexts in which these various stakeholder groups function. This special issue is aimed at addressing broadly the ways in which marketing influences these various stakeholders in an international and cross-cultural context. Research focused on consumers and firms as well as other stakeholders such as governments, NGOs, activists, the media, and charitable organizations appears highly relevant. Read more.