Summer AMA 2021


13-15 Aug 2021; Deadline 4 Feb

POSTING TYPE: Calls: Conferences

Author: Monica Gerhardt

Call for Papers: 2021 AMA Summer Academic Conference

Theme: Reimagining Marketing

The seismic shifts affecting the world — from a pandemic and climate change, to racial injustice and the spread of AI and misinformation — have caused us to reexamine our current marketing practices. Both business and societal challenges put unprecedented demand on marketing to find new ways to move forward. To that end, we seek scholars who are willing to join us in exploring the role of marketing within our new world. Rather than carrying on “business as usual,” we ask marketing scholars to meet the moment and reimagine how our discipline can better understand and contribute to the changing world.

We seek to harness the methodological and theoretical prowess of our community to “Reimagine Marketing.” This conference, taking place during unprecedented times, promises to be like no other. Join us, as researchers both seasoned and novice share the latest thinking on these phenomena at this critical moment, at the 2021 AMA Summer Academic Conference to be held on August 13-15, 2021.

The deadline for submissions is February 4, 2021

Chairs: Matilda Dorotic, BI Norwegian Business School; Renee Richardson Gosline, MIT Sloan School of Management; Denish Shah, Georgia State University