J Pub Policy Mar


Journal of Public Policy & Marketing , 40(1)



Journal of Public Policy & Marketing: A Strategic Vision for Rigor, Relevance, and Inclusivity
Kelly D. Martin and Maura L. Scott [Publisher] [Google Scholar]

Research Articles

LGBT Workplace Equality Policy and Customer Satisfaction: The Roles of Marketing Capability and Demand Instability
Pankaj C. Patel and Cong Feng [Publisher] [Google Scholar]

Online Reviews of Credence Service Providers: What Do Consumers Evaluate, Do Other Consumers Believe the Reviews, and Are Interventions Needed?
Lantzy, Rebecca W. Hamilton, Yu-Jen Chen, and Katherine Stewart [Publisher] [Google Scholar]

Look, Puppies! A Visual Content Analysis of Required Risk Statements Embedded in Direct-to-Consumer Pharmaceutical Advertising
Jesse King, Leslie Koppenhafer, and Robert Madrigal [Publisher] [Google Scholar]

Policy Watch

The Regulatory and Marketing Environment Surrounding the Legalization of Retail Marijuana and the Impact on Youth
Kathleen Kelly, Christopher Berry, Maria Leonora G. Comello, and Heather Bowen Ray [Publisher] [Google Scholar]

COVID Update Editorial

Introduction to the Commentary Series: Inequalities and Divides as We Continue to Grapple with a Global Pandemic
Maura L. Scott and Kelly D. Martin [Publisher] [Google Scholar]


Race in the Marketplace and COVID-19
David Crockett and Sonya A. Grier [Publisher] [Google Scholar]

An “Essential Services” Workforce for Crisis Response
Leonard L. Berry and Brad Stuart [Publisher] [Google Scholar]

Time to Flatten the Curves on COVID-19 and Climate Change. Marketing Can Help.
Martin Mende and Vasubandhu Misra [Publisher] [Google Scholar]

Uncertainty and Risk Are Multidimensional: Lessons from the COVID-19 Pandemic
David W. Stewart [Publisher] [Google Scholar]

Scarcity and Coronavirus
Rebecca Hamilton [Publisher] [Google Scholar]

Supply Chain Management Amid the Coronavirus Pandemic
Terry L. Esper [Publisher] [Google Scholar]

The Pandemic Ripple Effect: Understanding Marketing and Public Policy Opportunities in the Pharmaceutical Industry
Matthew E. Sarkees, M. Paula Fitzgerald, and Cait Lamberton [Publisher] [Google Scholar]

Pandemic Reveals Vulnerabilities in Food Access: Confronting Hunger Amidst a Crisis
Melissa G. Bublitz, Natalie Czarkowski, Jonathan Hansen, Laura A. Peracchio, and Sherrie Tussler [Publisher] [Google Scholar]

Consumer Privacy During (and After) the COVID-19 Pandemic
Aaron R. Brough and Kelly D. Martin [Publisher] [Google Scholar]

Solving Global Crises via Desktop Manufacturing
Aric Rindfleisch and Myoung Hee Kim [Publisher] [Google Scholar]