INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Editor’s Desk: New Insights in Advertising Strategy
—John B. Ford [Publisher] [Google Scholar]

Articles

A 60-Year Bibliographic Review of the Journal of Advertising Research: Perspectives on Trends in Authorship, Influences, and Research Impact
—Terrence Brown, Andrew Park, and Leyland Pitt [Publisher] [Google Scholar]

Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review Why the Persuasion Rating Point (PRP) Is a More Accurate Metric than the GRP
—Frank Findley, Kelly Johnson, Douglas Crang, and David W. Stewart [Publisher] [Google Scholar]

Why Do Some Advertisements Get Shared More than Others? Quantifying Facial Expressions to Gain New Insights
—Daniel McDuff and Jonah Berger [Publisher] [Google Scholar]

Advertising on Mobile Apps versus the Mobile Web: Which Delivers Better Advertisement Recognition and Willingness to Buy?
—Sungjun (Steven) Park and Byungho Park [Publisher] [Google Scholar]

Click-Through Behavior across Devices in Paid Search Advertising: Why Users Favor Top Paid Search Ads and Are Sensitive to Ad Position Change
—Chongyu Lu and Rex Yuxing Du [Publisher] [Google Scholar]

A New Benchmark for Mechanical Avoidance of Radio Advertising: Why Radio Advertising Is a Sound Investment
—Aaron Michelon, Steven Bellman, Margaret Faulkner, Justin Cohen, and Johan Bruwer [Publisher] [Google Scholar]

Advertising “On the Go”: Are Consumers in Motion More Influenced by Ads? Why Advertisers Should Consider Consumers’ Physical Activity when Planning Ad Campaigns
—Micael Dahlen, John Karsberg, Sofie Sagfossen, Helge Thorbjørnsen, and Fredrik Lange [Publisher] [Google Scholar]

Consumer Reactions to Animal and Human Models in Print Ads: How Animals and People in Ads Influence the Purchase-Decision Journey
—Rohit H. Trivedi and Thorsten Teichert [Publisher] [Google Scholar]

Does Athletes’ Performance Influence a Sponsor’s Stock-Market Value? Assessing the Effects of Sponsored Athletes Who Represent Japan in International Tournaments
—Keiya Mori, Tatsuaki Morino, and Fumiko Takeda [Publisher] [Google Scholar]

The Role of Empathy and Efficacy in Public Service Announcements: Using Narratives to Induce Bystander Intervention in Domestic Violence
—Eunjin (Anna) Kim and Sidharth Muralidharan [Publisher] [Google Scholar]