AMA-Irwin-McGraw-Hill Award 

Introduction

Jan-Benedict Steenkamp has been selected as the 2021 AMA Irwin McGraw Hill Distinguished Marketing Educator Award Recipient

As the philanthropic arm of the AMA, the AMA Foundation champions individual marketers who are making an impact on our profession and community. The American Marketing Association Foundation is pleased to announce that Jan-Benedict Steenkamp has been selected as the 2021 AMA Irwin McGraw Hill Distinguished Marketing Educator Award Recipient! Jan-Benedict Steenkamp is the C. Knox Massey Distinguished Professor of Marketing at The University of North Carolina at Chapel Hill. The AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award honors living marketing educators for distinguished service and outstanding contributions in marketing education. To learn more about the AMA Foundation Awards, please visit: https://www.ama.org/awards/