Mar Theory


Marketing Theory, 20(4)


When consumers live several experiences in one: Syncretic thematization and consumers’ productive use of free time
Damien Chaney and Fuat A. Fırat [Publisher] [Google Scholar]

Feral segmentation: How cultural intermediaries perform market segmentation in the wild
Carlos A. Diaz Ruiz and Hans Kjellberg [Publisher] [Google Scholar]

The interrupted world: Surrealist disruption and altered escapes from reality
Scott Jones, James Cronin, and Maria Piacentini [Publisher] [Google Scholar]

Nostalgia and pastiche in the post-postmodern zeitgeist: The ‘postcar’ from Italy
Luigi Cantone, Bernard Cova, and Pierpaolo Testa [Publisher] [Google Scholar]

(Wo)men on top? Postfeminist contradictions in young women’s sexual narratives
Alexandra S. Rome and Aliette Lambert [Publisher] [Google Scholar]

Autonomy as license to operate: Establishing the internal and external conditions of informed choice in marketing
Thomas Anker [Publisher] [Google Scholar]


The continuing significance of social structure in liquid modernity
Marylouise Caldwell and Paul Conrad Henry [Publisher] [Google Scholar]

The value in de-emphasizing structure in liquidity
Giana M. Eckhardt and Fleura Bardhi [Publisher] [Google Scholar]