INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs

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Letter from the editor
—Barbara Ross Wooldridge [Publisher] [Google Scholar]

Modeling Business Student Satisfaction: Utilitarian Value and Hedonic Value as Drivers of Satisfaction
—Gabriella Arizzi , Jake Breitenreiter , Ronan Khalsa , Rajesh Iyer , Laurie A. Babin & Mitch Griffin [Publisher] [Google Scholar]

SUMMATIVE AND FORMATIVE EVALUATION OF MARKETING TEACHING PORTFOLIOS: A PEDAGOGICAL COMPETENCE-BASED RUBRIC
—Purvi Shah , Debra A. Laverie & Sreedhar Madhavaram [Publisher] [Google Scholar]

THE IMPORTANCE OF COURSE TITLE AND STUDENT PERCEIVED VALUE OF A COURSE TO EMPLOYERS IN MOTIVATING STUDENTS TO ENROLL IN QUANTITATIVE MARKETING COURSES
—Gauri Kulkarni & Gema Vinuales [Publisher] [Google Scholar]

Self-Efficacy, Locus of Control and Engagement as Determinants of Grades in a Principles of Marketing Class
—Chris Hopkins , O. C. Ferrell , Linda Ferrell , Karen Hopkins & Adam C. Merkle [Publisher] [Google Scholar]