J Historical Res Mar
Introduction
Journal of Historical Research in Marketing, 12(4)
POSTING TYPE: TOCs
https://www.emerald.com/insight/publication/issn/1755-750X/vol/12/iss/4
Marketing in the late Soviet garment industry
—Iuliia Olegovna Papushina [Google Scholar]
“The gift that starts a home”: marketing of the hope chest in the USA
—Leighann Neilson, Erin Barkel [Google Scholar]
The marketing of concerts in London 1672–1749
—Catherine Harbor [Google Scholar]
Advertising food to Australian children: has self-regulation worked?
—Nipa Saha [Google Scholar]
Arms and armor collecting in America: history, community and cultural meaning
—Terrence H. Witkowski [Google Scholar]
Nationalistic appeals and consumer boycotts in China, 1900-1949
—Tony Yan, Michael R. Hyman [Google Scholar]