J Historical Res Mar

Introduction

Journal of Historical Research in Marketing, 12(4)

POSTING TYPE: TOCs


https://www.emerald.com/insight/publication/issn/1755-750X/vol/12/iss/4

Marketing in the late Soviet garment industry
Iuliia Olegovna Papushina [Google Scholar]

“The gift that starts a home”: marketing of the hope chest in the USA
Leighann Neilson, Erin Barkel [Google Scholar]

The marketing of concerts in London 1672–1749
Catherine Harbor [Google Scholar]

Advertising food to Australian children: has self-regulation worked?
Nipa Saha [Google Scholar]

Arms and armor collecting in America: history, community and cultural meaning
Terrence H. Witkowski [Google Scholar]

Nationalistic appeals and consumer boycotts in China, 1900-1949
Tony Yan, Michael R. Hyman [Google Scholar]