Mar Letters

Introduction

Marketing Letters, 31(4)

POSTING TYPE: TOCs


https://link.springer.com/journal/11002/volumes-and-issues/31-4

Editorial: Relaunching Marketing Letters
Eric T. Bradlow, Peter N. Golder, Joel Huber, Sandy Jap, Aparna A. Labroo, Donald R. Lehmann, John Lynch, Natalie Mizik, Russell S. Winer [Google Scholar]

The disruptive potential of drones
Stefanie Beninger, Karen Robson [Google Scholar]

Introduction to the Special Issue for the 11th Triennial Invitational Choice Symposium
Simon J. Blanchard, Debora V. Thompson [Google Scholar]

Platform data strategy
Hemant K. Bhargava, Olivier Rubel, Elizabeth J. Altman, Ramnik Arora, Jörn Boehnke, Kaitlin Daniels, Timothy Derdenger, Bryan Kirschner, Darin LaFramboise, Pantelis Loupos, Geoffrey Parker, Adithya Pattabhiramaiah [Google Scholar]

Consumer decisions with artificially intelligent voice assistants
Benedict G. C. Dellaert, Suzanne B. Shu, Theo A. Arentze, Tom Baker, Kristin Diehl, Bas Donkers, Nathanael J. Fast, Gerald Häubl, Heidi Johnson, Uma R. Karmarkar, Harmen Oppewal, Bernd H. Schmitt, Juliana Schroeder, Stephen A. Spiller, Mary Steffel [Google Scholar]

Choices in networks: a research framework
Fred Feinberg, Elizabeth Bruch, Michael Braun, Brett Hemenway Falk, Nina Fefferman, Elea McDonnell Feit, John Helveston, Daniel Larremore, Blakeley B. McShane, Alice Patania, Mario L. Small [Google Scholar]

How can machine learning aid behavioral marketing research?
Linda Hagen, Kosuke Uetake, Nathan Yang, Bryan Bollinger, Allison J. B. Chaney, Daria Dzyabura, Jordan Etkin, Avi Goldfarb, Liu Liu, K. Sudhir, Yanwen Wang, James R. Wright, Ying Zhu [Google Scholar]

Fundraising design: key issues, unifying framework, and open puzzles
Ernan Haruvy, Peter Popkowski Leszczyc, Greg Allenby, Russell Belk, Catherine Eckel, Robert Fisher, Sherry Xin Li, John A. List, Yu Ma, Yu Wang [Google Scholar]

Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making
Milica Mormann, Tom Griffiths, Chris Janiszewski, J. Edward Russo, Anocha Aribarg, Nathaniel J. S. Ashby, Rajesh Bagchi, Sudeep Bhatia, Aleksandra Kovacheva, Martin Meissner, Kellen J. Mrkva [Google Scholar]

Soul and machine (learning)
Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Alex Burnap, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu, Hema Yoganarasimhan [Google Scholar]

Refocusing loyalty programs in the era of big data: a societal lens paradigm
Valeria Stourm, Scott A. Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P. K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins, Rajkumar Venkatesan [Google Scholar]

Mobility as a service (MaaS): the importance of transportation psychology
Geoff Tomaino, Jasper Teow, Ziv Carmon, Leonard Lee, Moshe Ben-Akiva, Charlene Chen, Wai Yan Leong, Shanjun Li, Nan Yang, Jinhua Zhao [Google Scholar]

Autonomy in consumer choice
Klaus Wertenbroch, Rom Y. Schrift, Joseph W. Alba, Alixandra Barasch, Amit Bhattacharjee, Markus Giesler, Joshua Knobe, Donald R. Lehmann, Sandra Matz, Gideon Nave, Jeffrey R. Parker, Stefano Puntoni, Yanmei Zheng, Yonat Zwebner [Google Scholar]