J Res Interactive Mar

Introduction

Journal of Research in Interactive Marketing, 14(4)

INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs


https://www.emerald.com/insight/publication/issn/2040-7122/vol/14/iss/4

When profile photos matter: the roles of reviewer profile photos in the online review generation and consumption processes
Jong Min Kim, Miyea Kim, Sookyoung Key [Google Scholar]

When does an online brand community backfire? An empirical study
Junyun Liao, Dianwen Wang [Google Scholar]

Behavioral consequences of customer inspiration: the role of social media inspirational content and cultural orientation
Ernest Emeka Izogo, Mercy Mpinganjira [Google Scholar]

Analyzing the effects of visual aesthetic of Web pages on users’ responses in online retailing using the VisAWI method
Masoud Ramezani Nia, Sajjad Shokouhyar [Google Scholar]