J Promo Man

Introduction

Journal of Promotion Management, 27(1)

INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs


Predicting Consumer Avoidance of Native Advertising on Social Networking Sites: A Survey of Facebook Users
Yoo Jin Chung & Eunice Kim [Publisher] [Google Scholar]

Dialogic Communication and Thought Leadership: Twitter Use by Public Relations Agencies in the United States
Patrick D. Thelen, Katy L. Robinson, Cen April Yue & Rita Linjuan Men [Publisher] [Google Scholar]

Key Image Attributes to Elicit Likes and Comments on Instagram
Maria Elena Aramendia-Muneta, Cristina Olarte-Pascual & Andrea Ollo-López [Publisher] [Google Scholar]

Perceived Impact of Promotional Support: Issues and Scale
Harindranath R. M. & Bharadhwaj Sivakumaran [Publisher] [Google Scholar]

The Effect of Brand Engagement and Brand Love upon Overall Brand Equity and Purchase Intention: A Moderated –Mediated Model
Pranay Verma [Publisher] [Google Scholar]

Gender and Celebrity Scandals: A Cross-Cultural Examination on Celebrity Endorsement
Jianping Coco Huang [Publisher] [Google Scholar]

Brand Commitment Role in the Relationship between Brand Loyalty and Brand Satisfaction: Phone Industry in Malaysia
Dariyoush Jamshidi & Alireza Rousta [Publisher] [Google Scholar]

The Effect of Sequential Structure in Charity Advertising on Message Elaboration and Donation Intention: The Mediating Role of Empathy
Mikyeung Bae [Publisher] [Google Scholar]