J Mar Analytics

Introduction

Journal of Marketing Analytics, 8(4)

INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs


https://link.springer.com/journal/41270/volumes-and-issues/8-4

The dilemma of social media algorithms and analytics

Maria Petrescu, Anjala S. Krishen

Cutoff criteria for overall model fit indexes in generalized structured component analysis
Gyeongcheol Cho, Heungsun Hwang, Marko Sarstedt, Christian M. Ringle [Google Scholar]

Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth
Alberto Lopez, Eva Guerra, Beatriz Gonzalez, Sergio Madero [Google Scholar]

Establishing social media firestorm scale via large dataset media analytics
Kalle Nuortimo, Erkki Karvonen, Janne Härkönen [Google Scholar]

Differences in delivery times’ effects on purchase intentions by the purchase candidates’ sequencing in the Japanese automotive industry
Takumi Kato [Google Scholar]

Location and agglomeration factors predicting retailers’ preference for Indian malls
Arpita Khare [Google Scholar]

Machine learning for a citizen data scientist: an experience with JMP
Jie Li, Megan Mocko [Google Scholar]