J Financial Services Mar

Introduction

Journal of Financial Services Marketing, 25(3)

INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs


https://link.springer.com/journal/41264/volumes-and-issues/25-3

Developing cross-selling capability in key corporate bank relationships: the case of a Nordic Bank
Jari Salo, Helen Cripps, Robert Wendelin [Google Scholar]

Independent financial adviser (IFA)-based brand equity pyramid
Nathalia C. Tjandra, John Ensor, Maktoba Omar, John R. Thomson [Google Scholar]

Marketing universities’ services role in providing financial resources
Odai Falah Mohammad AL-Ghaswyneh [Google Scholar]

Elderly consumers and financial choices: A systematic review
Gianluigi Guido, Cesare Amatulli, Andrea Sestino [Google Scholar]

Understanding the intention to use mobile banking by existing online banking customers: an empirical study
Sindhu Singh, R. K. Srivastava [Google Scholar]