Intl J Adv


International Journal of Advertising, 39(7)



The urgent need for more research on influencer marketing
Charles R. Taylor [Publisher] [Google Scholar]

eWOM anatomy of online product reviews: interaction effects of review number, valence, and star ratings on perceived credibility
Seoyeon Hong & Matthew Pittman [Publisher] [Google Scholar]

Sports sponsorship and the risks of ambush marketing: the moderating role of corporate reputation in the effects of disclosure of ambush marketers on attitudes and beliefs towards corporations
Lira Yun , Kihan Kim & Yunjae Cheong [Publisher] [Google Scholar]

Charity advertising: congruence between political orientation and cause of need
Younghwa Lee , Joon Yong Seo & Sukki Yoon [Publisher] [Google Scholar]

You reap where you sow: a trust-based approach to initial seeding for viral advertising
Jisu Huh , Hyejin Kim , Bhavtosh Rath , Xinyu Lu & Jaideep Srivastava [Publisher] [Google Scholar]

A macro-level assessment of introducing children food advertising restrictions on children’s unhealthy food cognitions and behaviors
May O. Lwin , Andrew Z. H. Yee , Jerrald Lau , Janelle S. Ng , Jocelin Y. Lam , Ysa Marie Cayabyab , Shelly Malik & K. Vijaya [Publisher] [Google Scholar]

Healthy, sweet, brightly colored, and full of vitamins: cognitive and affective persuasive cues of food placements and children’s healthy eating behavior
Brigitte Naderer , Alice Binder , Jörg Matthes & Mira Mayrhofer [Publisher] [Google Scholar]

Click, click, ad: the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online content
Anastasia Kononova , Wonkyung Kim , Eunsin Joo & Kristen Lynch [Publisher] [Google Scholar]

Location does matter: the effect of display locations of regular price and sale price on consumers’ responses in comparative price advertising
Jung Min Jang & Eun Young Park [Publisher] [Google Scholar]

Going it alone or together: the role of space between products on consumer perceptions of price promotions
Hyokjin Kwak , Yuli Zhang , Marina Puzakova & Takeshi Moriguchi [Publisher] [Google Scholar]

When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing
Juliana Fernandes , Sigal Segev & Joy K. Leopold [Publisher] [Google Scholar]

Uses and gratifications of smart speakers: modelling the effectiveness of smart speaker advertising
Heejun Lee & Chang-Hoan Cho [Publisher] [Google Scholar]

Preregistration as a way to limit questionable research practice in advertising research
Lars Bergkvist [Publisher] [Google Scholar]