MEA 2021

Introduction

2021 Marketing Educators' Association Conference Virtual; Deadline 15 Jan 2021

INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: Revisits

Author: David Ackerman


Marketing Educators’ Association 2021  CALL FOR PAPERS

The 45th annual conference of the Marketing Educators’ Association, the premier marketing educators’ association dedicated to advancing the practice and scholarship of marketing education (www.marketingeducators.org), will be held April 9-10, 2021. Submission Portal Opens October 1, 2020. Submission Deadline January 15, 2021.

Conference registration includes a one-year membership in MEA and a one-year online subscription to the Journal of Marketing Education. Students are very important to us and so is their research. Graduate student papers are encouraged and an award for the best undergraduate and graduate student competitive paper includes free registration for the conference the following year is offered this year. Undergraduate research papers with faculty sponsor attending the conference are also welcome.

OUTSTANDING PAPER COMPETITION An outstanding paper will be selected from among the accepted competitive submissions. It will be considered for publication in the Journal of Marketing Education, the premier journal in the field of marketing education.

TOPICS FOR PAPERS The emphasis of the Marketing Educators’ Association is on topics dealing directly with marketing education/ pedagogy. Proposals for special sessions, position papers, and conceptual and empirical competitive papers in the following areas are particularly invited. General Marketing Education and Other Topics! Make a Suggestion to the Executive TEAM! · Learning-styles, student development, performance and assessment · Innovative teaching methods and curriculum development · The role of marketing education in general education Student/Department Development Issues · Internships and client-based projects · Place activities · Alumni relations and fund-raising activities · Community, college and university relations · Developing institutes, centers and interest/advisory groups Marketing Technology · Multimedia use in the marketing classroom · Internet discussion groups · The role of new/social media in marketing efforts · Using the web as a teaching tool Curriculum Issues · Developing new or interdisciplinary courses · Integrating ethics, management of technology and international issues in the marketing curriculum · Integrating student interpersonal competency development · Responses to evolving AACSB curriculum standards (assurance of learning) Faculty Development Issues · Faculty development and evaluation · Integrating scholarship and teaching · Balancing research, teaching and service.

SUBMISSION GUIDELINES Competitive Papers · Please submit a full paper (not just an abstract) · On the first page of your submission, identify the area in which your paper fits · All papers are double-blind reviewed · Papers should not exceed 12 double-spaced, typed pages, not including tables, figures, exhibits, and references · Journal of Marketing Education format should be followed · Authors of competitive papers have the option of including either the abstract or the complete paper in the Proceedings · One or more authors of each accepted paper must attend the conference and present the paper · Please upload competitive paper submissions by January 15, 2021 Position Papers · Working on an idea regarding marketing education, but not ready to roll it out as a fully-developed paper yet? Your work may be perfect for a position paper. Presenting your paper at the conference will give you a chance to network with colleagues who have similar interests and who can give you feedback on your work in progress · On the first page of your submission, identify the area in which your paper fits · Proposals should not exceed three double-spaced pages, not including tables, figures, exhibits, and references · Journal of Marketing Education format should be followed · One or more authors of each accepted paper must attend the conference and present the paper · Please upload position paper submissions by January 15, 2021 Special Session Proposals · Special sessions are panel discussions, tutorials and workshops designed to provide an opportunity for a focused presentation on topics of special interest to marketing educators. Special sessions should be designed for 45 minutes of presentation and discussion · On the first page of your submission, identify the area in which your paper fits · Submit a 2-3 page proposal describing the topic, rationale, format, and a list of participants who will be in the session · Journal of Marketing Education format should be followed ·

Please upload special session proposals by January 15, 2021

***PAPER SUBMISSION:

https://cmt3.research.microsoft.com/MEA2021

***PAPER SUBMISSION INSTRUCTIONS: https://docs.wixstatic.com/ ugd/77104b_e0cfcbe3f7ca493f9b8f93cbf6f45908.pdf

 

For more information about the 2021 Marketing Educators’ Association and submission instructions please visit:

https://02c199ac-ae5c-4888-b5d5-3be70a2f4588.filesusr.com/ugd/4251a3_7f553a62a7584f79893f909844063b92.pdf

 

Who to contact:

Conference and General Info Jennifer Zarzosa & Sarah Fischbach co-President sarah.fischbach@pepperdine.edu  zarzosj@hsu.edu

Position Papers/Special Sessions Julie Nelsen, President Elect jbnelsen@stkate.edu

Competitive Papers Dr. Tony Stovall Vice-President tonystovall@gmail.com Registration/Payment/Membership Dr. Rex Moody rex.moody@angelo.edu

Co-Secretary/Treasurer Dr. Suzanne Conner suzanne.conner@gsw.edu

Competitive Papers Dr. Tony Stovall Vice-President tonystovall@gmail.com Registration/Payment/Membership Dr. Rex Moody rex.moody@angelo.edu

Co-Secretary/Treasurer Dr. Suzanne Conner suzanne.conner@gsw.edu