Personality and Consumer Behavior


Special issue of Personality and Individual Differences; Deadline 31 Dec 2020

POSTING TYPE: Calls: Journals

Author: Anders Emil Tobias Otterbring

Personality and Individual Differences (PAID) invites papers for a special issue on the link between personality and consumer behavior. We invite papers: (1) presenting theoretical models integrating personality and/or other individual differences and consumer behavior, attitudes, and emotions; (2) reporting new empirical data; and (3) focusing on the role of narrow-band (e.g., empathy) and broad-band personality dimensions (e.g., the Big Five), but also other individual differences of theoretical and practical relevance for consumer behavior (e.g., salesperson height, attractiveness, gender). Various research approaches (e.g., correlational, experimental, longitudinal) are welcome along with diverse research teams and theoretical frameworks (e.g., evolutionary, socio-cognitive).

Submission Deadline: 31 Dec 2020.

When submitting your manuscript, please select the article type “VSI: Personality & Consumer Behavior.”

Guest Editors: Jessica Li, Jill Sundie, and Tobias Otterbring

Special Issue Editor: Peter Jonason