COVID-19 and Financial Services


New Trends in Financial Service Delivery and Corporate/Individual Financial Planning amidst the COVID-19 Global Pandemic, Special Issue of the Journal of Financial Services Marketing; Abstract deadline 15 Nov 2020

POSTING TYPE: Calls: Journals

Author: Megan Garry-Evans




New Trends in Financial Service Delivery and Corporate/Individual Financial Planning amidst the COVID-19 Global Pandemic

 Editorial Snapshot:

Implications of the COVID-19 Pandemic on the Global Financial Services Industry

COVID-19 has been labelled the “Black Swan Risk” (Antipova, 2020) which has affected the life of businesses and societies around the entire world. Globally, as of 5:15pm CEST, October 06, 2020, there have been 33,347,404 confirmed cases of COVID-19, including 1,039,406 deaths as reported by the WHO (06/10/2020). As projected, this global pandemic will cause a steep decline of about 6.5% in the world’s economic growth between 2019 and 2020. The cumulative global GDP loss from 2020 to 2025 has been projected to a massive $US35 trillion (McKibbin and Vines, 2020). Across sectors, the financial sector is the most badly affected by this global pandemic. In particular, the global financial stock market index has fallen by 27%. The pandemic has also triggered a rush for liquidity (“dash for cash”) with hurried sales of risky assets for cash, and purchases of less risky assets. The wave of panic is stronger in emerging and frontier markets and has caused large revenue and asset losses (Wójcik and Ioannou, 2020). In the global banking and financial institutions, the Coronavirus pandemic has caused disruptions in service delivery with critical implications for both the financial institutions and their corporate and individual financial consumers. The experience points to the need for different strategies in financial services marketing, service innovation, corporate and personal financial planning, and intensified virtual customer cum service-provider interactions and relationships. Since the COVID-19 pandemic broke out in late 2019, more and more service innovation, service delivery and service encounter challenges have continued to evolve up to date.

This Special Issue of the Journal of Financial Services Marketing provides academic and industry researchers in the financial services sector a platform to publish empirical research reports on the challenges and problems occasioned by the sudden breakout of the Covid-19 pandemic worldwide in December 2019, as well as current and potential solutions resulting from such special investigations. The aim is to avail financial service institutions, financial products marketers, and their corporate/retail customers worldwide a source of empirical information on the way forward in strategically dealing with the disrupting impacts of the Covid-19 pandemic on the financial services sector of the global economy.


Antipova T. (2021) Coronavirus Pandemic as Black Swan Event. In: Antipova T. (eds.) Integrated Science in Digital Age 2020. ICIS 2020. Lecture Notes in Networks and Systems, Vol. 136. Springer, Cham.

McKibbin, W., & Vines, D. (2020). Global macroeconomic cooperation in response to the COVID-19 pandemic: a roadmap for the G20 and the IMF. Oxford Review of Economic Policy, 1-41.

WHO (2020), World Health Organization Daily Coronavirus Update available at: (accessed on 06/10/2020)

Wójcik, D., & Ioannou, S. (2020). COVID‐19 and Finance: Market Developments So Far and Potential Impacts on the Financial Sector and Centres. Tijdschrift voor Economische en Sociale Geografie111(3), 387-400.

Call for Paper Submission:

Scope and Aim of the Special Issue:

The idea of the above theme is to leverage one of the most topical issues around the world today – the impacts of the global Covid-19 pandemic lockdowns around the world during the first three quarters of 2020 on global financial service providers and customers. This special issue specifically seeks to explore the impacts of the Covid-19 pandemic on the marketing and delivery of global financial services, as well as on the corporate and individual customers’ financial activities and planning strategies around the world.

This call for paper-submission invites empirical manuscripts focused or bordering on (but not limited to) any of the following areas (research results presenting either financial firms’ or financial customers’ perspectives on issues and solutions to the disruptive impacts of the pandemic):

  1. Impacts of Covid-19 on the business operations and marketing efforts of banks and non-bank financial service firms as well as current and potential solutions – such as  disruptive innovations, changes in modus operandi, new trends, new business models, and new best practices in their business and marketing operational strategies.
  2. Impacts of Covid-19 on the corporate and individual customers of banks and non-bank financial institutions – including their awareness, reactions, adjustments, new thought-processes, and changes in their financial activities and planning behaviours as a result of the pandemic and its attendant lockdown around the world.

Summary of Timeline:

  • Call for Paper Submissions               : October 15, 2020 – December 31, 2020
  • Abstract Submission Deadline : November 15, 2020
  • Full Manuscript Submission Deadline               : January 31, 2021
  • Publication Date                             : May 2021

Submission Requirements:

The particular requirements of this special section are:

  • All manuscripts are required to have sound theoretical foundations and robust methodology.
  • The length is manuscript is limited to 3,000 to 4,000 words (excluding references, but including tables, figures, and appendices)
  • All manuscripts must be provided in WORD version.
  • The manuscript must relate to the above theme and can be conceptual, exploratory, confirmatory, quantitative, or qualitative, while remaining methodologically sound.
  • All submissions must strictly follow the JFSM’s journal article wiriting style and format.
  • Please, ensure to follow the JFSM Submission Guidelines at: and to take a look at a sample of the open access articles through at:

Submission Guidelines and Deadlines:

The review and publication process will be expedited to ensure timely publication of the selected artcles in May 2021. All submissions will follow a double-blind review process.

  • Initially, please submit a 250-word ABSTRACT latest by November 15, 2020. The special issue editors will invite full manuscripts from only the submissions that are likely to contribute satisfactorily to the theme of the special issue and are theoretically and methodologically sound with novel ideas that advance knowledge, practice, and policy in the areas around the theme.
  • Once invited, please submit your FULL MANUSCRIPT latest by January 31, 2021. The manuscripts will then go out for double-blind reviews.
  • We will provide reviewers’ feedback to the authors for revisision of their manuscripts by February  28, 2021.
  • REVISED MANUSCRIPTS must be submitted latest by March 31, 2021.
  • Final decisions on all manuscripts will be made by the Editor-in-Chief and the Special Issue Editor after reviewing the recommendations of the blind-reviewers.
  • Please submit your ABSTRACT to the Special Issue Editor, DR. JASMAN TUYON ( latest by November 15, 2020; and when invited to do so, please upload your FULL PAPER latest by December 31, 2020 via the JFSM special issue submission portal on the journal website (

The authoritative version of this call can be found here.