Mar Sci


Marketing Science, 39(6)


Introduction to the Special Issue on Marketing Science and Field Experiments
Leif Nelson, Duncan Simester, and K. Sudhir [Publisher] [Google Scholar]

Temporal Reframing and Participation in a Savings Program: A Field Experiment
Hal E. Hershfield, Stephen Shu, and Shlomo Benartzi [Publisher] [Google Scholar]

No Substitute for the Real Thing: The Importance of In-Context Field Experiments in Fundraising
Indranil Goswami and Oleg Urminsky [Publisher] [Google Scholar]

Name Similarity Encourages Generosity: A Field Experiment in Email Personalization
Kurt P. Munz, Minah H. Jung, and Adam L. Alter [Publisher] [Google Scholar]

Critical Condition: People Don’t Dislike a Corporate Experiment More Than They Dislike Its Worst Condition
Robert Mislavsky, Berkeley Dietvorst, and Uri Simonsohn [Publisher] [Google Scholar]

Lifting the Veil: The Benefits of Cost Transparency
Bhavya Mohan, Ryan W. Buell, and Leslie K. John [Publisher] [Google Scholar]

Examining Salesperson Effort Allocation in Teams: A Randomized Field Experiment
Jia Li, Noah Lim, and Hua Chen [Publisher] [Google Scholar]

Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment
Shan Huang, Sinan Aral, Yu Jeffrey Hu, and Erik Brynjolfsson [Publisher] [Google Scholar]

Referral Reward Size and New Customer Profitability
Heike M. Wolters, Christian Schulze, and Karen Gedenk [Publisher] [Google Scholar]

Optimizing Price Menus for Duration Discounts: A Subscription Selectivity Field Experiment
Longxiu Tian and Fred M. Feinberg [Publisher] [Google Scholar]