Intl J Sports Mar Sponsorship


International Journal of Sports Marketing and Sponsorship, 21(4)


Adding insult to rivalry: Exploring the discord communicated between rivals
Jennifer L. Harker, Jonathan A. Jensen [Google Scholar]

How multiple identities shape behavioral intention: place and team identification on spectator attendance
Hyun-Woo Lee, Heetae Cho, Emily M. Newell, Woong Kwon [Google Scholar]

Elevating self-esteem through sport team identification: a study about local and distant sport fans
Yannis Lianopoulos, Nicholas D. Theodorakis, Nikolaos Tsigilis, Antonis Gardikiotis, Athanasios Koustelios [Google Scholar]

Success factors in managing the sponsor–sponsee relationship—a fuzzy-set qualitative comparative analysis for state-owned enterprises in Germany
Bjoern Ivens, Florian Riedmueller, Peter van Dyck [Google Scholar]

Corporate greenfluencing: a case study of sponsorship activation in Formula E motorsports
Hans Erik Næss [Google Scholar]

The effect of innovation-driven policy on innovation efficiency: based on the listed sports firms on Chinese new Third Board
Gang Chen, John Breedlove [Google Scholar]

Corporate social responsibility and college sports fans’ online donations
Geumchan Hwang, Lisa A. Kihl, Yuhei Inoue [Google Scholar]

How useful is each item in the Sport Spectator Identification Scale?: an item response theory analysis
Kyungyeol Anthony Kim, Senyung Lee, Kevin K Byon [Google Scholar]

How deep is your love? Brand love analysis applied to football teams
Félix Velicia Martín, Luis Dona Toledo, Pedro Palos-Sanchez [Google Scholar]