INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs

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Branding China through the internationalization of higher education sector: an international students’ perspective from China
—Salman Yousaf , Xiucheng Fan & Fahad Laber [Publisher] [Google Scholar]

What constitutes student–university brand relationship? Malaysian students’ perspective
—Sharizal Hashim , Norjaya Mohd Yasin & Siti Aisyah Ya’kob [Publisher] [Google Scholar]

‘Just like studying abroad’: an analysis of the online promotional videos of Thai university international programmes
—Harald Kraus & James Burford [Publisher] [Google Scholar]

Do aspirational role models inspire or backfire? Perceived similarity mediates the effect of role models on minority students’ college choices
—Evelyn C. Allen & Brian Collisson [Publisher] [Google Scholar]

The impact of brand equity dimensions on university reputation: an empirical study of Georgian higher education
—Tornike Khoshtaria , Davit Datuashvili & Arian Matin [Publisher] [Google Scholar]

Bridging marketing and higher education: resource integration, co-creation and student learning |
—Kjersti Karijord Smørvik & May Kristin Vespestad [Publisher] [Google Scholar]

Buying search, buying students: how elite U.S. institutions employ paid search to practice academic capitalism online
—Z. W. Taylor & Ibrahim Bicak [Publisher] [Google Scholar]