ISBM B2B Research Webinar


The Institute for the Study of Business Markets Webinar Series, Next event 5 Nov 2020


Author: Lori Nicolini

Register for the upcoming webinars in the ISBM B2B Research Webinar Series, hosted by The Institute for the Study of Business Markets (ISBM).

This presentation will be from former ISBM Doctoral Support Competition Winners, Yael Karlinsky Shichor on November 5, 2020.

  • Automating the B2B Salesperson Pricing Decisions:  A Human-Machine Hybrid ApproachThursday, November 5 from Noon – 1:00PM ET

Presenter:  Yael Karlinsky Shichor, Assistant Professor of Marketing at D’Amore-McKim School of Business at Northeastern University


During these 1 hour webinars, the presenter will discuss their research for about 30 minutes. Then, a discussant will spend 10-15 minutes providing feedback on the research. The remainder of the time will be open for Q&A between the attendees and the presenter.

This webinar series is to provide a venue for B2B marketing doctoral students and researchers to present their research and receive valuable feedback from ISBM’s global network of renowned B2B researchers and experts.  Based on interest, ISBM will offer these “webinar” opportunities once a month.

These sessions will be recorded and available on B2B Pulse ( which is free for ISBM Members and academics who register for access.


Register in advance for these webinars from our website

After registering, you will receive a confirmation email containing information about joining the webinar.

Please feel free to share this invitation with other B2B researchers/scholars/colleagues.

If you have any questions regarding this program specifically please reach out to J. Andrew Petersen (, ISBM Associate Director.

For questions on any ISBM programs you may also reach out to Stefan Wuyts (, ISBM Director or Lori Nicolini (, Program Coordinator.