INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs

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https://www.sciencedirect.com/journal/journal-of-interactive-marketing/vol/52/

Disclosure of Vlog Advertising Targeted to Children
—Steffi De Jans, Liselot Hudders [Google Scholar]

Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey
—Koen Pauwels, Bernadette van Ewijk [Google Scholar]

Excellent Product … But Too Early to Say: Consumer Reactions to Tentative Product Reviews
—Kemefasu Ifie [Google Scholar]

Seize the Day: How Online Retailers Should Respond to Positive Reviews
—Jintao Wu, Tong Wu, Bodo B. Schlegelmilch [Google Scholar]

Negative Consequences of Storytelling in Native Advertising
—Jamie L. Grigsby, Hillary N. Mellema [Google Scholar]

Motivations to Use Different Social Media Types and Their Impact on Consumers’ Online Brand-Related Activities (COBRAs)
—Cristian Buzeta, Patrick De Pelsmacker, Nathalie Dens [Google Scholar]

A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media
—Kosuke Motoki, Shinsuke Suzuki, Ryuta Kawashima, Motoaki Sugiura [Google Scholar]

Consumer Responses to Conflict-Management Strategies on Non-Profit Social Media Fan Pages
—Denitsa Dineva, Jan Breitsohl, Brian Garrod, Philip Megicks [Google Scholar]