Royal Bank International Research Conference 2021


Culture and the Wired Consumer, Montreal, 23-25 Sep 2021; Deadline 1 May

POSTING TYPE: Calls: Conferences

Author: Michel Laroche

Call for papers

Royal Bank International Research Seminar

Culture and the Wired Consumers

The fifteenth meeting of the Royal Bank International Research Seminar will take place at the John Molson School of Business in Montreal, on September 23-25, 2021. This seminar is sponsored by the Journal of Business Research. The main topic of this seminar is to explore the role of culture for the wired consumers. The main objective of the seminar is to bring together international researchers from different disciplines interested in advancing knowledge on the role of culture in a rapidly changing digital world. In recent developments, the digital transformation continues to accelerate; technology affects interpersonal relationships more than ever before requiring researchers to reconsider established paradigms in relation to current and future information technologies. Marketers must now deal with the influence of new information technologies on the increasingly wired consumers and rapidly developing market configurations.

Papers are sought in the following areas of culture, new information technologies, and new consumption patterns (the list is not exhaustive):

  • Advancing/Building the theory regarding consumption and adoption of new information technologies, e.g., IoT, RFID, and AI.
  • Acculturation and ethnic identity influences on marketing strategies for the new interconnected consumers.
  • Understanding the use of mobile technology in changing shopping and consumption patterns.
  • Influences of new information technologies on families and reference groups across cultures.
  • Influence of new technologies on materialism, values, and cultural tendencies across cultures.
  • Transcultural, social well-being, and public policy issues regarding new consumption patterns across cultures, especially among teenagers and vulnerable groups.
  • Methodological issues relevant to studying the new consumption patterns, especially the use of big data analytics and artificial intelligence.
  • Product innovations, and diffusion processes across cultures.
  • Role of new information technologies on advertising perceptions and responses across cultures.
  • Role of influencers in the development of new branding strategies.
  • New pricing issues across cultures, especially the influences of models from the new sharing economies.
  • Social media and internet based marketing issues across cultures, including social commerce and co-branding issues.
  • Multicultural brand communities and global social media.
  • New communication channels and their impact on images of products in cross-cultural contexts.
  • Impact of new technologies on product quality perceptions across cultures.

Papers should be less than 30 double-space pages, with 1” margins and 12 pt fonts, and follow the guidelines of the Journal of Business Research. Electronic submissions are required. All papers will be subject to a double blind peer review procedure. After the seminar, the best papers of the Royal Bank International Research Seminar will be considered for publication in a JBR Special issue on Culture and the Wired Consumers. Other online submissions after January 1st, 2022 will also be considered .for the special issue.

The deadline for submissions to the seminar is May 1, 2021

Please send your submissions (or any inquiry) by email to:

Prof. Michel Laroche

Department of Marketing, John Molson School of Business
Concordia University, 1455 de Maisonneuve Blvd. West
Montreal, Quebec H3G 1M8, Canada
Tel: +1 514 848 2424 ext. 2942