POSTING TYPE: TOCs

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Editorial

Price and value: Towards new research perspectives
—Patricia Coutelle, Marine Le Gall-Ely, and Arnaud Rivière [Publisher] [Google Scholar]

RESEARCH Articles

Never too rich to care about prices: Effects of price endings on customer perceptions of luxury
—Annalisa Fraccaro and Sandrine Macé [Publisher] [Google Scholar]

A new geographical pricing model within the principle of geomarketing-mix
—Jérôme Baray and Martine Pelé [Publisher] [Google Scholar]

Perceived image and attitude towards private label brands in emerging countries: What moderation of store association to a local or international retailer?
—Mbaye Fall Diallo [Publisher] [Google Scholar]

Mental imagery: A lever for valuing an intangible offer
—Ibtissame Abaidi, Sinda Agrebi, Imed Ben Nasr, and Patrice Cottet [Publisher] [Google Scholar]

Revenue management pricing in the hotel sector: Reducing perceived unfairness to encourage willingness to pay
—Sourou Méatchi and Sandra Camus [Publisher] [Google Scholar]

Invited Article

Meta-analytic evidence on personal shopping value
—Barry J Babin and Nina Krey [Publisher] [Google Scholar]