J Mar Theory Prac


Journal of Marketing Theory and Practice, 28(4)


Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements
Joe Cobbs , Tobias Schaefers & Mark D. Groza [Publisher] [Google Scholar]

Examining the efficacy of brand social media communication: a consumer perspective
Abhishek Dwivedi & Robert E. McDonald [Publisher] [Google Scholar]

Seeking consumer forgiveness: face management by frontline employees
Jatinderpreet Kaur Bath & Anupam Bawa [Publisher] [Google Scholar]

Cultural priming conditions and decision-making on food consumption: means-end evidence for everyday consumer goods
Byung-Joon Choi [Publisher] [Google Scholar]

An examination of pro-stakeholder unethical behavior in the sales ethics subculture
Adam C. Merkle , Joe F. Hair Jr. , O. C. Ferrell , Linda K. Ferrell & Bob G. Wood [Publisher] [Google Scholar]

Does buyer-seller personality match enhance impulsive buying? A green marketing context
Xuhui Wang , Muhammad Zubair Tauni , Qilin Zhang , Ayaz Ali & Fayaz Ali [Publisher] [Google Scholar]

An empirical model of salesperson competence, buyer-seller trust and collaboration: the moderating role of technological turbulence and product complexity
Mahesh Srinivasan , Prashant Srivastava & Karthik N. S. Iyer [Publisher] [Google Scholar]

The effect of imagery and product involvement in copy testing scores of animatics and finished ads: a schemata approach
Fernando R. Jiménez , Bashar S. Gammoh & Rand Wergin [Publisher] [Google Scholar]

Surfers’ consumer behaviour from a tribal branding perspective
Paloma Sanz-Marcos [Publisher] [Google Scholar]

Last mile non-delivery: consumer investment in last mile infrastructure
Jeffrey J. Risher , Dana E. Harrison & Stephen A. LeMay [Publisher] [Google Scholar]

A trust-based peer-to-peer digital brand equity (P2P-DBE) model
Okai Ozbal , Teoman Duman & Omer Topaloglu [Publisher] [Google Scholar]

Perceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior: evidence from rural consumers of India
Satyanarayana Parayitam , Lavanyalatha Kakumani & Naresh Babu Muddangala [Publisher] [Google Scholar]

Prosumers who home brew: a study of motivations and outcomes
Marco Wolf , Wendy Ritz & Shaun McQuitty [Publisher] [Google Scholar]