INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Understanding the viability of three types of approach of advertising in emerging markets
—R. K. Srivastava & Michael J. Dorsch [Publisher] [Google Scholar]

The roles of celebrity endorsers’ and consumers’ vegan identity in marketing communication about veganism
—Joe Phua , S. Venus Jin & Jihoon (Jay) Kim [Publisher] [Google Scholar]

Investigating the relationship among the Kansei-based design of chocolate packaging, consumer perception, and willingness to buy
—Shekoofeh Maleki , Seyed Fathollah Amiri Aghdaie , Arash Shahin & Azarnoush Ansari [Publisher] [Google Scholar]

The mediating effects of message agreement on millennials’ response to advocacy advertising
—Olivia Stacie-Ann C. Bravo & Jaejin Lee [Publisher] [Google Scholar]

CSR in Saudi Arabia and Carroll’s Pyramid: what is ‘known’ and ‘unknown’?
—Mohammad Nurunnabi , Yazeed Alfakhri & Demah H. Alfakhri [Publisher] [Google Scholar]

The impact of endorser and brand credibility on consumers’ purchase intention: the mediating effect of attitude towards brand and brand credibility
—Phaik Nie Chin , Salmi Mohd Isa & Yasmin Alodin [Publisher] [Google Scholar]