INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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https://link.springer.com/journal/41262/volumes-and-issues/27-6

Review Article

Journal of Brand Management: year end review 2020
—Shaun M. Powell [Google Scholar]

Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?
—Didem Gamze Isiksal, Elif Karaosmanoglu [Google Scholar]

Social media brand engagement in the context of collaborative consumption: the case of AIRBNB
—Bruno Schivinski, Daniela Langaro, Teresa Fernandes, Francisco Guzmán [Google Scholar]

Brand user imagery clarity (BUIC): conceptualization, measurement, and consequences
—Yi Xie, Siqing Peng, Daniel P. Hampson [Google Scholar]

The personal influence of Instagram bloggers on consumer–brand interactions: brands as tribal artifacts
—Hemant C. Sashittal, Avan R. Jassawalla [Google Scholar]

What can be done to address luxury counterfeiting? An integrative review of tactics and strategies
—Nelson Borges Amaral [Google Scholar]

Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management
—Oriol Iglesias, Nicholas Ind [Google Scholar]