J Assoc Con Res


Journal of the Association for Consumer Research, 5(4)


Scarcity and Cognitive Function around Payday: A Conceptual and Empirical Analysis
Anandi Mani, Sendhil Mullainathan, Eldar Shafir, and Jiaying Zhao [Publisher] [Google Scholar]

Monetary Scarcity Leads to Increased Desire for Assortment
Anneleen Van Kerckhove, Renaud Lunardo, and Gavan J. Fitzsimons [Publisher] [Google Scholar]

Overcoming Resource Scarcity: Consumers’ Response to Gifts Intending to Save Time and Money
Alice Lee-Yoon, Grant E. Donnelly, and Ashley V. Whillans [Publisher] [Google Scholar]

How Early-Life Resource Scarcity Influences Self-Confidence and Task Completion Judgments
Chiraag Mittal, Juliano Laran, and Vladas Griskevicius [Publisher] [Google Scholar]

Scarcity of Choice: The Effects of Childhood Socioeconomic Status on Consumers’ Responses to Substitution
Debora V. Thompson, Ishani Banerji, and Rebecca W. Hamilton [Publisher] [Google Scholar]

Risky Spending after Experienced Loss: The Moderating Effect of Socioeconomic Background
André Hansla and Lars-Olof Johansson [Publisher] [Google Scholar]

Does Research on Scarcity Apply to Impoverished Consumers?
Ronald Paul Hill [Publisher] [Google Scholar]

Cognitive and Affective Scarcities and Relational Abundance: Lessons from the Confluence of Extreme and Chronic Scarcities in Subsistence Marketplaces
Madhubalan Viswanathan and Ashok K. Lalwani [Publisher] [Google Scholar]

Resource Scarcity Increases the Value of Pride
Anthony Salerno and Brianna Escoe [Publisher] [Google Scholar]

How Do I Like My Chances (to Unfold)? Why Perceived Scarcity and Anticipated Hope Lead Consumers to Prefer Increasing Probabilities of Obtaining a Resource
Julian Givi and Christopher Y. Olivola [Publisher] [Google Scholar]

“It Could Happen for Me … but How Good Can It Be?” Investigating the Relationship between Scarcity Beliefs, Similarity, and Perceived Value
Elise Chandon Ince, Gustavo Schneider, and Robyn A. LeBoeuf [Publisher] [Google Scholar]


Patti Williams, Nicole Verrochi Coleman, Andrea C. Morales, and Ludovica Cesareo