INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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https://www.emerald.com/insight/publication/issn/0263-4503/vol/38/iss/7

The impact of the quality of intelligent experience on smart retail engagement
—Xiaojun Fan, Nanxi Ning, Nianqi Deng [Google Scholar]

Values, sustainability consciousness and intentions for SDG endorsement
—Pradeep Kautish, Arpita Khare, Rajesh Sharma [Google Scholar]

Fairtrade nexus between just-world beliefs and normative antecedents
—Clare D’Souza, Vanessa Apaolaza, Patrick Hartmann, Andrew Gilmore [Google Scholar]

Consumers’ guilt mitigation vis-à-vis discomfort with ambiguity
—Rahul Kumar Sett [Google Scholar]

Planning a goal-oriented B2B content marketing strategy
—Shahrzad Yaghtin, Hossein Safarzadeh, Mehdi Karimi Zand [Google Scholar]

Corporate brand alignment in business markets: a practice perspective
—Piyush Pranjal, Soumya Sarkar [Google Scholar]

Customer management in Internet-based platform firms: review and future research directions
—Zhi Yang, Zihe Diao, Jun Kang [Google Scholar]

Examining relationship quality in e-tailing experiences: a moderated mediated model
—Zazli Lily Wisker [Google Scholar]

Brand orientation, brand-building behavior and brand identity in SMEs: an empirical evaluation
—Christian Nedu Osakwe, Nikolina Palamidovska-Sterjadovska, Martin Mihajlov, Anita Ciunova-Shuleska [Google Scholar]

Strategic orientations and capabilities’ effect on SMEs’ performance
—Ibrahim Alnawas, Allam Abu Farha [Google Scholar]

Sustainability certifications and product preference
—Maximilian Prell, Marco Tulio Zanini, Fabio Caldieraro, Carmen Migueles [Google Scholar]

Modelling value co-creation in triadic B2B industrial relationships
—Vicente Sales-Vivó, Irene Gil-Saura, Martina Gallarza [Google Scholar]

Impact of consumer engagement on firm performance
—Lijuan Bai, Xiangbin Yan, Guang Yu [Google Scholar]

Insights for luxury retailers to reach customers globally
—Charles Jebarajakirthy, Rambalak Yadav, Amit Shankar [Google Scholar]