J Soc Mar

Introduction

Journal of Social Marketing, 10(3)

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs


https://www.emerald.com/insight/publication/issn/2042-6763/vol/10/iss/3

Using digital devices to help people lose weight: a systematic review
Madeleine Besson, Patricia Gurviez, Julia Carins [Google Scholar]

Use of awareness raising campaigns to expand HIV testing: experiences in the Bronx, NY and Washington, DC (HPTN 065 study)
Zoe Edelstein, Michael Kharfen, Michelle Kim, Benjamin Tsoi, Paul M. Salcuni, Theresa Gamble, Blayne Cutler, Bernard Branson, Wafaa M. El-Sadr [Google Scholar]

Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context
Ville Lahtinen, Timo Dietrich, Sharyn Rundle-Thiele [Google Scholar]

Effectiveness of a brief versus a comprehensive social marketing program
James Durl, Timo Dietrich, Krzysztof Kubacki [Google Scholar]

A gamified approach to promoting empathy in children
Pamela Saleme, Timo Dietrich, Bo Pang, Joy Parkinson [Google Scholar]