J Res Interactive Mar

Introduction

Journal of Research in Interactive Marketing, 14(3)

INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs


https://www.emerald.com/insight/publication/issn/2040-7122/vol/14/iss/3

Fostering brand–consumer interactions in social media: the role of social media uses and gratifications
Yufan Sunny Qin [Google Scholar]

The intentions to use social commerce from social, technology, and personal trait perspectives: analysis of direct, indirect, and moderating effects
Yonathan Dri Handarkho [Google Scholar]

Imagery makes social media captivating! Aesthetic value in a consumer-as-value-maximizer framework
Muhammad Aljukhadar, Amélie Bériault Poirier, Sylvain Senecal [Google Scholar]