INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: TOCs

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The Role of Retail Equity, Value and Relational Benefits in Building B2B Relationships in Retailing
—Irene Gil-Saura, M. Eugenia Ruiz-Molina, Gloria Berenguer-Contrí & Maja Seric [Publisher] [Google Scholar]

The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty
—Reham Shawky Ebrahim [Publisher] [Google Scholar]

An Integrated B2B Guanxi Model: A Taiwan Perspective
—Min-Jon Kuo, Dauw-Song Zhu & Louis P. White [Publisher] [Google Scholar]

Can the Retailer’s ICT Enhance the Impact of Service Recovery Efforts on Customer Satisfaction?
—Maria-Eugenia Ruiz-Molina, Teresa Fayos-Gardo & Beatriz Moliner-Velazquez [Publisher] [Google Scholar]