J Mar


Journal of Marketing, 84(6)


Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels
Joon Ho Lim, Rishika Rishika, Ramkumar Janakiraman, and P.K. Kannan [Publisher] [Google Scholar]

Providers Versus Platforms: Marketing Communications in the Sharing Economy
John P. Costello and Rebecca Walker Reczek [Publisher] [Google Scholar]

A Meta-Analysis of When and How Advertising Creativity Works
Sara Rosengren, Martin Eisend, Scott Koslow, and Micael Dahlen [Publisher] [Google Scholar]

Coins Are Cold and Cards Are Caring: The Effect of Pregiving Incentives on Charity Perceptions, Relationship Norms, and Donation Behavior
Bingqing (Miranda) Yin, Yexin Jessica Li, and Surendra Singh [Publisher] [Google Scholar]

Effect of Alliance Network Asymmetry on Firm Performance and Risk
Anindita Chakravarty, Chen Zhou, and Ashish Sharma [Publisher] [Google Scholar]

Why Unhappy Customers Are Unlikely to Share Their Opinions with Brands
Chris Hydock, Zoey Chen, and Kurt Carlson [Publisher] [Google Scholar]

Price No Object!: The Impact of Power Distance Belief on Consumers’ Price Sensitivity
Hyejin Lee, Ashok K. Lalwani, and Jessie J. Wang [Publisher] [Google Scholar]

Cueing Morality: The Effect of High-Pitched Music on Healthy Choice
Xun (Irene) Huang and Aparna A. Labroo [Publisher] [Google Scholar]