Intl J Res Mar


International Journal of Research in Marketing, 37(3)


Special Section: Research for the New Normal; Guest Editor: P. K. Kannan

Introduction to the Special Section: Research for the New Normal
P.K. Kannan [Google Scholar]

Virtual and augmented reality: Advancing research in consumer marketing
Michel Wedel, Enrique Bigné, Jie Zhang [Google Scholar]

Consumer privacy and the future of data-based innovation and marketing
Alexander Bleier, Avi Goldfarb, Catherine Tucker [Google Scholar]

Machine learning and AI in marketing – Connecting computing power to human insights
Liye Ma, Baohong Sun [Google Scholar]

Regular Articles

Tactical use of rewards to enhance loyalty program effectiveness
Peter J. Danaher, Laszlo Sajtos, Tracey S. Danaher [Google Scholar]

Flying with a net, and without: Preventative devices and self-control
Raghunath Singh Rao, Julie Irwin, Zhuping Liu [Google Scholar]

An economic analysis of demand of the very poor
Sanghak Lee, Suman Ann Thomas, Greg M. Allenby [Google Scholar]

Restrained by resources: The effect of scarcity cues and childhood socioeconomic status (SES) on consumer preference for feasibility
Lili Wang, Yanfen You, Chun-Ming Yang [Google Scholar]

Age differences in children’s happiness from material goods and experiences: The role of memory and theory of mind
Lan Nguyen Chaplin, Tina M. Lowrey, Ayalla A. Ruvio, L.J. Shrum, Kathleen D. Vohs [Google Scholar]

Third-party signals and sales to expert-agent buyers: Quality indicators in the contemporary visual arts market
Monika Kackovic, Maurice J.G. Bun, Charles B. Weinberg, Joris J. Ebbers, Nachoem M. Wijnberg [Google Scholar]

Insight versus effort. Communicating the creative process leading to new products
Gaetano (“Nino”) Miceli, Irene Scopelliti, Maria Antonietta Raimondo [Google Scholar]

Hubristic pride & prejudice: The effects of hubristic pride on negative word-of-mouth
Felix Septianto, Gavin Northey, Tung Moi Chiew, Liem Viet Ngo [Google Scholar]

Opposites attract: Impact of background color on effectiveness of emotional charity appeals
Jungsil Choi, Yexin Jessica Li, Priyamvadha Rangan, Bingqing Yin, Surendra N. Singh [Google Scholar]