Handbook of Digital Marketing and Social Media
Introduction
Edited book to be published by Sage; Abstract deadline 15 Nov 2020
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Calls: Other
Author: Annmarie Hanlon
Invitation to submit a book chapter to the SAGE Handbook of Digital Marketing and Social Media
Editors:
Annmarie Hanlon and Tracy Tuten
Corresponding editior a.hanlon@cranfield.ac.uk
This handbook provides a digital marketing and social media marketing journey that flows from methods and methodologies. Each volume investigates the overarching factors within these domains, captured in one place for those seeking to research and learn more about these areas. An additional factor is the global coverage of social media so that usage in all continents is covered and compared.
This two-volume edition brings together the critical factors in digital marketing and social media marketing as the essential reference set for researchers in this area of continued growth.
We are seeking authors for chapters that address
- Methodologies and theories in Digital Marketing
- Tools / tactics / techniques in Digital Marketing – especially Content marketing, hashtag usage
- Management and metrics in Digital Marketing – especially machine learning
- Principles of Social Media
- Tools / tactics / techniques in Social Media marketing – especially application of short-form video
- Management and metrics in Social Media marketing
- Ethical issues in Social Media marketing
The list of agreed chapters to date is on google drive via this link
https://docs.google.com/spreadsheets/d/11fZZlz5oj9ffzK2Qe9MJrcmhRNkFXkCP83vICcZsfyM/edit?usp=sharing
Abstracts are required by 15 November 2020
If you have knowledge and expertise in these areas and are interested to contribute to this book, please contact Annmarie Hanlon a.hanlon@cranfield.ac.uk