Handbook of Digital Marketing and Social Media

Introduction

Edited book to be published by Sage; Abstract deadline 15 Nov 2020

INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Calls: Other

Author: Annmarie Hanlon


Invitation to submit a book chapter to the SAGE Handbook of Digital Marketing and Social Media

Editors:

Annmarie Hanlon and Tracy Tuten

Corresponding editior a.hanlon@cranfield.ac.uk

This handbook provides a digital marketing and social media marketing journey that flows from methods and methodologies. Each volume investigates the overarching factors within these domains, captured in one place for those seeking to research and learn more about these areas. An additional factor is the global coverage of social media so that usage in all continents is covered and compared.

This two-volume edition brings together the critical factors in digital marketing and social media marketing as the essential reference set for researchers in this area of continued growth.

We are seeking authors for chapters that address

  • Methodologies and theories in Digital Marketing
  • Tools / tactics / techniques in Digital Marketing – especially Content marketing, hashtag usage
  • Management and metrics in Digital Marketing – especially machine learning
  • Principles of Social Media
  • Tools / tactics / techniques in Social Media marketing¬†– especially application of short-form video
  • Management and metrics in Social Media marketing
  • Ethical issues in Social Media marketing

The list of agreed chapters to date is on google drive via this link

https://docs.google.com/spreadsheets/d/11fZZlz5oj9ffzK2Qe9MJrcmhRNkFXkCP83vICcZsfyM/edit?usp=sharing

Abstracts are required by 15 November 2020

If you have knowledge and expertise in these areas and are interested to contribute to this book, please contact Annmarie Hanlon a.hanlon@cranfield.ac.uk