DMeC 2021


Digital Marketing & eCommerce, Virtual conference, 29-30 Jun 2021; Deadline 31 Dec 2020

POSTING TYPE: Calls: Conferences

Author: Francisco J. Martínez-López

Conference Title: Digital Marketing & eCommerce Conference

Conference Dates and Venue: June 29th-30th, 2021 – ONLINE CONFERENCE (This conference will be fully online till the COVID pandemic is gone)

Deadline for paper submission: December 31st, 2020

Conference Chair: Francisco J. Martínez-López (University of Granada, Spain)

Conference Review Board (alphabetical order): Seth Akutson, Nile University of Nigeria, Nigeria; Shirin Alavi, Jaypee Institute of Information Technology, India; Lorenzo Ardito, Polytechnic University of Bari, Italy; María Teresa Ballester, ESIC Business & Marketing School, Spain; Normada Bheekharry, Universite des Mascareignes, Mauritius; Wenhai Chih, National Dong Hwa University, Taiwan; Antonia Correia, University of Albarve, Portugal; Victoria Crittenden, Babson College, USA; Maria Teresa Cuomo, University of Salerno, Italy; Mario D’Arco, University of Salerno, Italy; Athina Dilmperi, Middlesex University, UK; Amy Wenxuan Ding, EMLYON Business School, France; Yogesh Dwivedi, Swansea University, UK; Seth Earley, Early Information Science, USA; Joan-Francesc Fondevila-Gascón, Ramón Llull University, Spain; Carolina Guerin, University Cattaneo, Italy; Simone Guernici, University of Florence, Italy; Mikko Hänninen, Aalto University, Finland; Carolina Herrando, University of Twente, Netherlands; Lala Hu, University of the Sacred Heart, Italy; Francesca Iandolo, University of Rome, Italy; Marco Ieva, University of Parma, Italy; Dariyoush Jamshidi, University of Nizwa, Oman; Smilka Janeska Sarkanjac, Ss. Cyril and Methodius University in Skopje, Republic of North Macedonia; Tulsi Jayakumar, S P Jain Institute of Management and Research, India; Shampy Kamboj, National Institute of Technology (NIT) Hamirpur, India; Chutisant Kerdvibulvech, National Institute of Development Administration, Thailand; Renee Kim, Hanyang University, Korea; Philip Kitchen, Salford University, UK; V. Kumar, Georgia State University, USA; Jitender Kumar, Birla Institute of Management Technology, India; Manika Lamba, University of Delhi, India; Mark Leenders, RMIT University, Australia; Léopold Lessassy, University of Grenoble Alpes, France; Gang Li, Deakin University, Australia; Estela Mariné-Roig, University of Lleida, Spain; Christian Märtin, Augsburg University of Applied Sciences, Germany; Luis Martinez, Universidade Nova de Lisboa, Portugal; Kate Mathews-Hunt, Bond University, Australia; Fares Medjani, HEC Alger, Algeria; Massoud Moslehpour, Asia University, Taiwan; Julian Müller, Salzburg University of Applied Sciences, Austria; Illias Pappas, University of Agder, Norway; Marco Pedroni, eCampus University, Italy; Jiwat Ram, La Rochelle Business School, France; Ramakrishnan Raman, Symbiosis Institute of Business Management, India; Célia Ramos, Universidade do Algarve, Portugal; Arghya Ray, Indian Institute of Management Ranchi, India; Subhadip Roy, Indian Institute of Management Ahmedabad, India; Nora Sharkasi, Tokyo International University, Japan; Debika Sihi, Southwestern University, USA; Sonia Singh, University of Technology, Australia; Upasana Singh, University of Kwa-Zulu Natal, South Africa; Marios Sotiriadis, Ningbo University, China; Taewon Suh, Texas State University, USA; Arta Sundaja, Bina Nusantara University, Indonesia; Park Sungjun, National Chengchi University, Taiwan; Steven D’Alessandro, Charles Sturt University, Australia. 2020 Edition; John Surej, Eastern Institute of Technology, New Zealand; Veronika Tarnovskaya, Lund University, Sweeden

Maria Vernuccio, Sapienza University of Rome, Italy; Agostino Vollero, University of Salerno, Italy; Ou Wang, University of Waikato, New Zealand; Kim Willems, Vrije Universiteit Brussel, Belgium; Cornelia Wolf, University of Leipzig, Germany; Shuai Yuan, MediaGamma, UK.

Conference Sponsors: Business School, University of Barcelona (Spain); EAE Business School (Spain).

Conference Publication: Conference papers will be published as a conference proceedings book entitled “Digital Marketing & eCommerce Conference, Second International Conference, 2021” by the prestigious publisher Springer. Conference papers will also be accessible online through Springer’s online platform, for quick and effective dissemination of the conference participant’s research work.

Call for Papers:

Conference’s main topic: Social media marketing

Firms have spent billions of dollars on social media marketing. In today’s socially connected world, social media has moved beyond a marketing channel, and can be a source of competitive advantage. In particular, fashion, beauty, travel & hospitality firms have witnessed the crucial role of social media marketing in growing their business.

Does social media marketing remain what it was when social media just started? The concept of social media marketing was coined almost a decade ago, but customer demands and technology advances have been evolving the essence and mechanism of social media marketing. On the one hand, customers want more convenience and better consumption experiences when using social media for commercial purposes such as discovering interesting products or services. On the other hand, mobile technology, cloud computing, 5G technology, ecommerce technology, and artificial intelligence (AI) have evolved social media features and social media content. People can find that today’s social media is fundamentally different from what it was. As a consequence, these two aspects have changed social media marketing. In terms of media formats, with the advent of 5G technology, social media marketing offer more smooth, interactive and immersive media formats such as social videos and live streaming. With respect to media content, social media has allowed recommending more personalized commercial content for customers. Precision marketing is becoming possible in today’s social media marketing campaigns. Today’s social media also enables users to create high-quality content by offering digital options and other content-enhancing features. Social media marketing is not solely completed by marketers. Research has revealed that user-generated content (UGC) also plays a key role in social media marketing. The enhancement of UGC quality can facilitate social media marketing performance. Regarding social media features, social media has offered AI-powered chatbots, one-click-to-checkout, online live interactions, AR-based lenses and others. These new features can substantially improve social media marketing effectiveness.

Papers on any digital marketing and ecommerce-related topic are welcome, though topics more related to this conference edition’s main topic are particularly welcome, such as:

-The evolution of social media marketing
-New theoretical concepts (e.g., social media fatigue) in social media marketing
-New methods (e.g., influencer marketing) of social media marketing
-New technologies (AI, live streaming, etc.) used in social media marketing
-New customer characteristics in social media marketing
-Social media marketing as a source of competitive advantage
-Strategic deployment for social media marketing

In keeping with its established objectives, the conference welcomes papers on topics related to the above, but also to any digital marketing and e-commerce issues.

In order to submit a paper to the DMeC 2021 conference you must register as an author at the conference management system at Easychair; click here.

All papers must be formatted according to the conference’s format guidelines and submitted through the conference management system.

Important Dates:

  • Conference Paper Submission date: December 31st, 2020
  • Authors Notification date: February 5th 2021
  • Accepted Papers camera-ready: March 1st 2021
  • Conference Dates: June 29th-30th, 2021

For further information and updates, please check the conference’s website:

We really look forward to meeting you online and having a great time, sharing ideas and experiences in an amiable and safe gathering.