INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs

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—Raluca M. Ursu, Qingliang Wang, and Pradeep K. Chintagunta [Publisher] [Google Scholar]

The Air War vs. the Ground Game: An Analysis of Multichannel Marketing in U.S. Presidential Elections
—Lingling Zhang and Doug J. Chung [Publisher] [Google Scholar]

Value of Aggregators
—Selin Akca and Anita Rao [Publisher] [Google Scholar]

Upstream Exploitation and Strategic Disclosure
—Liang Guo [Publisher] [Google Scholar]

Pricing and Quality Provision in a Supply Relationship: A Model of Efficient Relational Contracts
—Cristina Nistor and Matthew Selove [Publisher] [Google Scholar]

Managing Churn to Maximize Profits
—Aurélie Lemmens and Sunil Gupta [Publisher] [Google Scholar]

Profiting from the Decoy Effect: A Case Study of an Online Diamond Retailer
—Chunhua Wu and Koray Cosguner [Publisher] [Google Scholar]

Competitive Imperfect Price Discrimination and Market Power
—Paul Belleflamme, Wing Man Wynne Lam, and Wouter Vergote [Publisher] [Google Scholar]

Markdowns in Seasonal Conspicuous Goods
—Kenan Arifoğlu, Sarang Deo, and Seyed M. R. Iravani [Publisher] [Google Scholar]