INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs

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Editorial

From the Editor
—C. Anthony Di Benedetto [Publisher] [Google Scholar]

Cultural and Individual Differences in Online Reviews
—Wolfgang Messner [Publisher] [Google Scholar]

“How Ad Music Attitude-Based Consumer Segmentation Can Help Advertisers”
—Md Washim Raja , Sandip Anand & David Allan [Publisher] [Google Scholar]

Exploring Emotional Well-Being in Facebook as a Driver of Impulsive Buying: A Cross-Cultural Approach
—Nancy Berenice Ortiz Alvarado , Marisol Rodríguez Ontiveros & Claudia Quintanilla Domínguez [Publisher] [Google Scholar]

Exploring Age Effects on Children’s Preferences of Package Design: Curvilinearity, Figurativeness, and Complexity
—Dan Zhang [Publisher] [Google Scholar]

The Effects of Destination Brand Personality on Chinese tourists’ Revisit Intention to Glasgow: An Examination across Gender
—Shaohua Yang , Salmi Mohd Isa , T. Ramayah , Ramona Blanes & Shaian Kiumarsi [Publisher] [Google Scholar]

Domestic Product Involvement and Consumer Willingness to Buy Domestic Products: Empirical Testing of a Cognitive Consistency Theory Framework
—Melvin Prince [Publisher] [Google Scholar]