INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs

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https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201916

Marketing in a Digital World
Editors: Aric Rindfleisch and Alan J. Malter

Transitioning to a Digital World
—Alan J. Malter, Aric Rindfleisch [Google Scholar]

Marketing in the Digital Age: A Moveable Feast of Information
—Kristen Lane, Sidney J. Levy [Google Scholar]

The Impact of Digital Innovations on Marketing and Consume
—Brian T. Ratchfordrs [Google Scholar]

Big and Lean is Beautiful: A Conceptual Framework for Data-based Learning in Marketing Management
—Emre Soyer, Koen Pauwels, Steven H. Seggie [Google Scholar]

The Growing Importance of Software as a Driver of Value Exchange
—Charles F. Hofacker [Google Scholar]

Mobile Marketing 2.0: State of the Art and Research Agenda
—Unnati Narang, Venkatesh Shankar [Google Scholar]

All’s Not Well on the Marketing Frontlines: Understanding the Challenges of Adverse Technology–Consumer Interactions
—Utpal Dholakia [Google Scholar]

Perceived Deception in Online Consumer Reviews: Antecedents, Consequences, and Moderators
—Sergio Román, Isabel P. Riquelme, Dawn Iacobucci [Google Scholar]

Self-manufacturing via 3D Printing: Implications for Retailing Thought and Practice
—Aric Rindfleisch, Alan J. Malter, Gregory J. Fisher [Google Scholar]